I know from experience that it is not easy to persuade TripAdvisor to correct fake and inaccurate reviews promptly, regardless of the evidence and arguments you may have to support your case.
So I was not entirely surprised, when trying to answer another owner’s query about how to challenge fake reviews on TripAdvisor, to come across the following from Trip Advisor – a statement that even if the owner of a hotel etc. has documentary proof that a review is false, TripAdvisor will not take that into account.
Here’s the message you get if you challenge a review on the grounds that it is untrue:
You would almost think that TripAdvisor was trying to dissuade owners from correcting fake and inaccurate reviews.
Instead they ought to pay attention to owners who have proof that a review is false or malicious.
Update: 8th February 2010
TA has changed the message, which now simply says that they won’t accept unsolicited evidence – they’ve taken out the most incriminating passage about not bothering to fact-check reviews, though I doubt whether they have actually changed in that respect!