Do Resorts Promise More Than They Deliver?
Excerpt from NBC Today programme exposé of hotel photo fakery and fake reviews.
Includes footage of self-proclaimed review faker “Billy”.
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Billy claims to have been posting fake reviews for years, boosting his own restaurant and blasting his competitors.
In reference to a longer interview with travel writer Edward Hasbrook, the clip also reports that Mr Hasbrook was present at a travel conference where one of the largest ad agencies claimed to have a division of workers ready to post fake reviews saying anything their clients paid them to say (for more by Mr Hasbrooksee http://bit.ly/fG5XJ6).
In response, TripAdvisor said its checking procedures were adequate.