When people consult TripAdvisor, some of them are perhaps unaware that the reviews should not always be taken at face value. The slogan “Get the truth. Then Go” always seemed to be pushing the truth somewhat.
So it was interesting to note that TripAdvisor recently altered it’s slogan, perhaps in response to the criticism they have received over the past year concerning dodgy reviews (for example, the illegal Florence tour guides whose businesses continued to be promote themselves on the site, even after they had been exposed) and unreliable review checking procedures.
So no longer is it “get the truth. then go” on TripAdvisor, it is now “World’s most trusted travel advice”.
So they no longer claim that their reviews are true. That’s progress.