Great Marketing Job – or Fiddling the Reviews?
Let’s say a small B&B in France, which has been operating for at least 5 years but has had no reviews on TripAdvisor, suddenly receives 16 glowing reviews in the space of a few months – all 5 stars, all from Britons and all except one from people with only this one review to their name.
It leaps up the rankings on TripAdvisor, not surprisingly. So what do you think is the more likely explanation?
- Foul : the flip side of the fake reviews coin – rather than malicious reviews, it is probably an owner rigging the ratings with fake reviews
- Fair : genuine guest reviews, perhaps because the owner is encouraging them to do so
- Some other reason?
This is a genuine case on TripAdvisor – what do you think? I’m not sure either way, and therein lies the dilemma of anonymous reviews – should you trust the reviews or not?
If you’re a registered owner on TripAdvisor you’ll find a link to the same question on the Owners’ Forum if you click the image: