Online Reviewers Told : “Remove Fake Reviews or Face Consequences”
Individuals who place fake, fraudulent reviews on TripAdvisor and other user-generated review sites are to be named and shamed.
Those who have posted fake accommodation reviews will be given two-weeks to remove them or face being exposed in public and subsequent legal action.
Kwikchex, the online reputation-management company, has announced that next month it will publish a list of “thousands” of reviewers it suspects of posting fraudulent and defamatory comments.
I’ll be interested to see what form the “Name and Shame” list of alleged fake reviewers takes – TripAdvisor reviewers are anonymous.
Read the full article in the Telegraph Online: