TripAdvisor Confirms Google Places Blockade Continues
TripAdvisor has confirmed what I suggested a few days ago – that despite reports to the contrary, its block on reviews being displayed in Google Places remains intact.
Rumours started circulating a few days ago that TripAdvisor and Google had reached a settlement, but this always seemed to me to be based on anecdotal evidence, with no systematic return to normal service.
Now TripAdvisor confirms the restriction remains. A TripAdvisor spokesperson said in a statement to TNooz:
Despite the rumours, we are continuing to restrict TripAdvisor content on Google Places as we don’t think it benefits users at this time with the experience of selecting the right hotel.
The blockade could well be TripAdvisor’s response to recent changes to Google which mean that it often displays links to its own local business information, Google Places, above the links to other, non-Google content found by its search engine. Even before this move, TripAdvisor had reported a 10% drop in traffic from Google.
The FairSearch group, of which TripAdvisor is a member, is also lobbying hard against the Google acquisition of ITA Software, which will open the way for Google to take bookings online and threaten the dominance of TripAdvisor and its parent Expedia in the online travel booking market.