Has Google Beaten TripAdvisor Embargo on Reviews?
I recently remarked that Google Places/Maps results were once more showing TripAdvisor Reviews in full, and as far as I’ve been able to ascertain that continues to be the case (owners/managers – check your property and let me know if yours doesn’t!).
Kevin at TNooz took this up and asked TripAdvisor if they’d changed their policy towards Places; a TA spokesperson insisted that the block on streaming reviews remains in place (no pun intended!). They are sticking by what they said in December 2010, that the restriction continues and TripAdvisor does not believe users “benefit with the experience of selecting the right hotel” if Google Places streams its reviews. TripAdvisor is in “constant discussions with Google”, according to the same source.
However, searches on Google Maps/Places today prove that TripAdvisor reviews appear on critical on Google Places results, such as ‘london hotels’ and ‘paris hotels’, which suggests that the block on streaming has more holes in it than a sieve.
At this stage in the game it seems that Google has found a new way around the TripAdvisor embargo, and TripAdvisor has not yet found an effective defence.