Reviews Tug-of-War – Does it Matter?
IN THE REVIEWS TUG-OF-WAR with Google Places, TripAdvisor seems to have gained the upper hand – at least for the moment.
Prompted by a comment on an earlier post, I checked my benchmark ‘Paris hotels’ and ‘London hotels’ searches on Google Places/Maps and the TA reviews have largely disappeared once again, following a couple of weeks where all reviews had been shown.
There are individual exceptions (3 out of 10 London hotels on Places show TripAdvisor reviews), proving that the ban still isn’t watertight and that Google hasn’t given up the fight.
Our own listing is still showing TA reviews on Places – but that could change again tomorrow, and the uncertainty will continue until Google and TripAdvisor come to some sort of agreement or one throws in the towel.
Some may not care whether there are TA reviews on Places or not, but some potential customers may be drawn to a hotel with lots of reviews showing, so the current TA review lottery can’t be ignored completely.
What about you – are you bothered whether Google Places shows TripAdvisor listings, either as an owner or as a user?