Google Places Dumps TripAdvisor Reviews

Google Places Dumps TripAdvisor Reviews – for Better or Worse?

Google has made major changes to the way it presents its Places pages for hotels, B&Bs, restaurants etc.  The focus is now well and truly on Google’s own content, with a big red button for people to add reviews via Google itself. 

Links to third party review sites like TripAdvisor are now tucked away at the foot of the listing (if they appear at all – many don’t) and snippets of their reviews are no longer presented, nor even included in the number of reviews quoted for the Place in question.

New Format Google Places Listing

The Google LatLong blog announced the changes yesterday:

Based on careful thought about the future direction of Place pages, and feedback we’ve heard over the past few months, review snippets from other web sources have now been removed from Place pages. Rating and review counts reflect only those that’ve been written by fellow Google users, and as part of our continued commitment to helping you find what you want on the web, we’re continuing to provide links to other review sites so you can get a comprehensive view of locations across the globe.

So we’ve added the call-to-action “Write a review” button to the top of the Place page to encourage you to tell us what you think about places you’ve visited, while at the same time ensuring that you get personalized recommendations in return when you’re signed in to your Google account.

So TripAdvisor has its wish at last – Google is no longer using its content. But will it live to regret it?

And is Google really providing the best service to its users by dropping all third party content, whatever the disputes and bad feeling between Google, TripAdvisor and Yelp?


5 responses to “Google Places Dumps TripAdvisor Reviews

  1. Hi Phil,
    Well, dare I mention another…..?
    Rated-Places is has been described by one cottage owner as ‘a kind of nice Trip Advisor’ and we’re not going to argue with that. Our site is essentially a guests’ guide to great places to stay in Britain ie. Positive recommendations rather than negative reviews. We use the same model as Which Local, rather than the TA approach.
    Of course we rely heavily on the integrity of those writing the reviews, but we do take the precaution of a) asking for the FULL name, address and email of the reviewer and b) we ask the owner of the reviewed property to confirm it is ‘accurate, authentic and written without incentive’.
    Rarely is anyone going to 100 per cent agree that a place if brilliant – in fact if anything people are MORE likely to review critically than non-critically – but our reviewers are given the opportunity to respond to any comments within the review, or simply to ask to be removed from the site. In this way, we guarantee you are seeing ALL the reviews, rather than those cherry picked by owners.
    In time, it is hoped that we will also have a small team of ‘mystery guests’ who will be willing to act as ‘arbitrators’ if necessary, but currently we are putting our trust in those lovely people who provide accommodation and those who choose to holiday at them.

  2. I have never heard of an ordinary consumer mention Google places only SEOs. TA is winning the battle and even though their system is not perfect, they are widely known and respected by travelers.

    • Google Places listings are what appear in Google Maps results – they are the most prominent results in many searches by placename. The general public may not be aware of the interconnections between Google’s various products so it’s not important to them what they are called, but anyone who searches Google sees the results. Business owners have to be more savvy. This hurts TripAdvisor as Google used to push a lot of traffic to them via Maps/Places – Expedia acknowledged ttheir vulnerability to Google in its spin-off of TripAdvisor.

  3. Yikes! And I really came to depend upon TripAdvisor, and just found a great plumber through Yelp. I just wrote and published a post about these two trustworthy review engines.


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