Google Places Dumps TripAdvisor Reviews – for Better or Worse?
Google has made major changes to the way it presents its Places pages for hotels, B&Bs, restaurants etc. The focus is now well and truly on Google’s own content, with a big red button for people to add reviews via Google itself.
Links to third party review sites like TripAdvisor are now tucked away at the foot of the listing (if they appear at all – many don’t) and snippets of their reviews are no longer presented, nor even included in the number of reviews quoted for the Place in question.
The Google LatLong blog announced the changes yesterday:
Based on careful thought about the future direction of Place pages, and feedback we’ve heard over the past few months, review snippets from other web sources have now been removed from Place pages. Rating and review counts reflect only those that’ve been written by fellow Google users, and as part of our continued commitment to helping you find what you want on the web, we’re continuing to provide links to other review sites so you can get a comprehensive view of locations across the globe.
So we’ve added the call-to-action “Write a review” button to the top of the Place page to encourage you to tell us what you think about places you’ve visited, while at the same time ensuring that you get personalized recommendations in return when you’re signed in to your Google account.
So TripAdvisor has its wish at last – Google is no longer using its content. But will it live to regret it?
And is Google really providing the best service to its users by dropping all third party content, whatever the disputes and bad feeling between Google, TripAdvisor and Yelp?