TripAdvisor removes ‘reviews you can trust’ slogan
TripAdvisor recently became the target of an investigation by the ASA in Britain (see previous post) and it was speculated in certain quarters that this could lead to changes in their practice of accepting reviews without proper safeguards and checks for veracity.
I guessed that the investigation would do nothing other than lead to a change in their slogans and marketing pitches.
Looks like this process has started – so fake reviews will remain but TripAdvisor will tweak its slogans and avoid sanctions that way. It’s called taking the easy way out.
More on this story at the Daily Mail