“We Are Not Making This Up” is the ironic name of the official TripAdvisor blog. Unfortunately that is more than can be said for some of the reviews.
Another advert for fake reviews just appeared on DigitalPoint, one of several marketplaces for fake reviews.
This is a nice little earner for any home workers with a basic knowledge of how to use proxy IP addresses, multiple TripAdvisor identities using free email addresses and a minute to delete TripAdvisor cookies from their computer each time they log on.
Here’s the advert: http://forums.digitalpoint.com/showthread.php?t=2315716
As for those who think they can always spot the fakes, recent research by Cornell University shows that they’re only deluding themselves: https://tripadvisorwatch.wordpress.com/2011/07/28/computer-program-to-spot-fake-reviews/