TripAdvisor Partners with Toprural, Interhome, Stayz and AKENA
TripAdvisor’s existing rental property inventory includes subsidiaries FlipKey and Holiday Lettings. Since Holiday Lettings was acquired by TripAdvisor in 2010, owners already listed on the site have expressed concern that Holiday Lettings began displaying TripAdvisor reviews without consulting with them first.
With its new partners TripAdvisor’s vacation rental empire will exceed 200,000 properties.
“We are thrilled to partner with these leading vacation rental sites, as each brings exceptional properties and a tremendous amount of local market expertise to the TripAdvisor community. Our goal is to offer travelers the best listings from partners who know the locations best,” said Christine Petersen, president of TripAdvisor for Business. “Our partnership with these global brands demonstrates our belief and commitment to vacation rentals as an important accommodation option for travelers, and we’re looking to partner with elite vacation rental companies worldwide with the aim of enhancing the traveler experience.”
However, the use of anonymous reviews on websites is currently under challenge in the UK where the use of unverified reviews for marketing purposes appears to be in breach of the Committee of Advertising Practice (CAP) non-broadcast code, which states that marketers must be able to show a review is authentic by proving it was made by an identifiable and potentially contactable person.
About TripAdvisor’s new Partners
Toprural has one of the largest rural vacation rental databases in Europe and is the leading rural tourism site in Spain. Toprural has over 50,000 accommodation offers in 10 European countries. TopRural already allows users of its sites to post reviews without verifying the identity of the reviewer or whether they stayed at the rental in question.
Swiss based Interhome includes 32,000 holiday apartments, homes and chalets in 29 countries worldwide.
The Stayz Group is the largest holiday rental group in Australia, with 40,000 property listings in 1,400 locations
AKENA Technologies, based in France, owns several vacation rental websites, including MediaVacances.com (France), MediaVacanze.com (Italy), MediaVacaciones.com (Spain), MediaVakanties.com (Netherlands) and MediaFerias.com (Portugal).
AKENA also operates ski websites such as Winter-Sports.com (UK), Sports-Hiver.com (France), Sport-Invernali.com (Italy) and Esquiland.com (Spain).