TripAdvisor Acquires Holiday Watchdog Review Site
TripAdvisor today announced it has acquired Holiday Watchdog, http://www.holidaywatchdog.com/, another user-generated travel site in the U.K.
“Holiday Watchdog nicely complements existing content in the TripAdvisor Media Network,” said TripAdvisor CEO Steve Kaufer. “The acquisition is designed to strengthen TripAdvisor’s position as the predominant travel planning resource and adds another strong brand to the TripAdvisor Media Network, a collection of travel media sites.”
Holiday Watchdog will be operated out of TripAdvisor’s London office and there are no near-term plans for integration of content with other TripAdvisor® Media Network sites. The founders of Holiday Watchdog will work through a transition period but have chosen not to stay with TripAdvisor long-term. Terms of the acquisition are not being disclosed.
TripAdvisor claims that Holiday Watchdog will continue to be operated as an independent site. However, TripAdvisor has a history of quashing potential competitors before they become a real threat to its virtual monopoly. Remember TravelLibrary? Probably not, but it was a user-generated review site competing with TA in the early days, running neck-and-neck for reviews in many markets, until TA bought it and effectively smothered it. Its review content these days is almost all copied over from TripAdvisor and its previously active “Review” community has largely drifted away.