Tnooz uncovers “TripAdvisor Select” scam

Yesterday Kevin May and Tnooz published an article revealing a scam whereby properties have been contacted by someone claiming to be the new “director of traveler reviews at TripAdvisor”, whose email says the company is launching a programme known as “TripAdvisor Select”.

The mailer says that TripAdvisor is looking into ways of giving some hotels on the site with the best reviews an official badge of approval, to say that the property has been audited for high quality by TripAdvisor itself following a visit.

Hotels getting the official thumbs-up from TripAdvisor would be rewarded with a “TripAdvisor Select” logo on their listing and, most importantly, having this official approval would prevent users from leaving negative reviews about a property!

Naturally it’s a scam and the mailer has nothing to do with TripAdvisor, despite   the mailer signing off with the address of the company Massachusetts headquarters in the USA.


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