“We Are Not Making This Up” is the ironic name of the official TripAdvisor blog. Unfortunately that is more than can be said for some of the reviews.
Another advert for fake reviews just appeared on DigitalPoint, one of several marketplaces for fake reviews.
This is a nice little earner for any home workers with a basic knowledge of how to use proxy IP addresses, multiple TripAdvisor identities using free email addresses and a minute to delete TripAdvisor cookies from their computer each time they log on.
Here’s the advert: http://forums.digitalpoint.com/showthread.php?t=2315716
As for those who think they can always spot the fakes, recent research by Cornell University shows that they’re only deluding themselves: https://tripadvisorwatch.wordpress.com/2011/07/28/computer-program-to-spot-fake-reviews/
Earn Money Writing TripAdvisor Reviews
No, I’m not seriously suggesting you should do this – but some people do! If you look on freelance work sites (where people advertise jobs and services) you’re likely to come across hotels requesting tenders to write fake reviews on TripAdvisor.
I’ve come across numerous examples of people touting to write fake TripAdvisor reviews, but never seen one where the owner gives away himself and the identity of his hotel.
The owner has had plenty of offers from people who claim to have experience of writing fake reviews for other hotels on TripAdvisor:
Here is the owner’s hotel on TripAdvisor:
At present, it has had 14 reviews in total, all posted in the past 8 weeks. Probably not all fakes but the fact that the hotel openly touts for people to write reviews and TA either knows nothing about it, or does nothing about it, makes a mockery out of the slogan “Reviews you can trust”.
The latest review is from a person from Boston with bad grasp of English. Their TripAdvisor credentials, as well as the weight accorded to their review by TA, are boosted by their having written a review for a place in Boston at around the same time they wrote the review for this hotel.
It’ll be interesting to see if it continues to climb up the ratings on TripAdvisor. Doubtless if challenged, the owner will claim it was a competitor who posted the advert. That’s what the last person exposed here claimed.
Once again, the commercial potential for writing anonymous reviews is under the spotlight. These invitations to tender to write reviews on TripAdvisor appeared on http://www.freelancer.com/ recently. NB the site in question has done nothing wrong in publishing these adverts.
This follows attempts by an individual to offer his services to hotels as an “insider” able to circumvent TripAdvisor’s checking procedures last October https://tripadvisorwatch.wordpress.com/2010/10/10/tripadvisor-pay-review-fake/ and a similar request for people to write reviews for money on a different website earlier last year https://tripadvisorwatch.wordpress.com/2010/03/30/hello-world/ .
Not exactly subtle, apart from the one that describes the job as “TripAdvisor SEO” aimed at “increasing rankings on TripAdvisor into the top 3”. Which is done by garnering high-rating reviews, of course. 🙂